First Coast

The First Coast isn’t a postcard. It’s first light at the boat ramp, marsh grass moving with the tide, bridges crossed a thousand times, summer storms, and the working water that shapes Northeast Florida.

The First Coast Collection is made for the people who live here, grew up here, built a life here, or still carry it with them. Original, story-led designs inspired by our rivers, marshes, neighborhoods, and everyday coastal routines—local pride without the souvenir-shop treatment.
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  • First Light T-Shirt

    First Light T-Shirt

    First Light T-Shirt
    $29.99
  • A woman stands on a wooden porch at sunset wearing an off-white graphic T-shirt with a circular blue and orange illustration and the text 'Live to Tell the Fish Catch' and 'Mistral County FL.' Pumpkins and lanterns are visible on the porch, with water and trees in the background.

    Autumn On The Coast T-Shirt

    Autumn On The Coast T-Shirt
    $29.99
  • A woman wearing a dusty teal graphic t-shirt with 'CAUSEWAY COUNTRY' printed on the front, paired with denim shorts, standing on a wooden boardwalk with a coastal background.

    Causeway Country T-Shirt

    Causeway Country T-Shirt
    $29.99
  • A woman with gray hair stands on a sun-dappled forest path wearing a cream-colored graphic t-shirt that reads 'AMELIA ISLAND NORTHEAST FLORIDA NGK SUPPLY CO.' with a lighthouse and sunset illustration.

    Amelia Island Lighthouse T-Shirt

    Amelia Island Lighthouse T-Shirt
    $29.99
  • A woman stands on a wooden boardwalk in a marshy outdoor setting wearing a cream-colored graphic t-shirt that reads 'LOW TIDE LOCAL' with a sunset landscape illustration and 'NGK' text.

    Low Tide Local Sunset T-Shirt

    Low Tide Local Sunset T-Shirt
    $29.99
  • Raised by Tides T-Shirt

    Raised by Tides T-Shirt

    Raised by Tides T-Shirt
    $29.99